One of the biggest problems of the Internet is that many people still do not trust the Net. All the new forms of communication had problems in the beginning.
When the phone appeared many people came to think that this type of communication could end up with health problems.
The first radio stations, alarmed the public and governments to see these on the radio a tool that escaped their control.
Internet is having the same problems. When the public is consulted in general what is the reason for its low use and why no more online purchases are made, many of them admit fears in the new technology.
Of course, in most cases, it’s about fear of novelties, and gradually it will disappear. In short, we are going to show you five very powerful ideas that you need to keep in mind so your clients can trust your marketing strategies.
Offer information about your company and business
Include yourself in all on-line actions. The public wants to know who is behind the advertising prospects, the websites, their product, and the services you offer. Do not be modest. Offer your visitors all the details of your company and your business. Even from its beginnings as a company. Let your visitors know why you do what you do. Offer a human touch within your advertising communication. When your future clients feel that they know you, then they will trust you.
Include complete details of what you offer
Do not expect the public to guess what you sell. Before advancing five pages on your site your visitors will leave the website if they think you are trying to confuse them or keep something hidden. Tell people from the beginning what you sell.
Stay away from the “clichés” of classic marketing
Use the new communication systems through the Internet. Remember that the costs of communication using Internet marketing strategies will be much cheaper in addition to obtaining a faster response volume.
Include guarantees that reduce the risk of purchase
A 30-day money back guarantee is a good tool for your visitors to trust you. Even some online businesses offer 60-day and even one-year guarantees. It is easier to trust companies that guarantee their products and services for a long time. Also do not forget to reflect the right of revocation of purchase in countries like Spain has all consumers who make purchases through the network. That is, the possibility of returning the product for 7 days after making the purchase.
Support your sales with traditional tools
Include phone number, mailing address, and the name of the main members of your company. This will indicate to your clients that your company is “real” and will increase trust in the website. Also enter the updates of applicable laws for the consumer.
Finally, few things are as valuable in a business as consumer confidence. It is one of the reasons why big brands are so important: their names, products and services are known and inspire confidence in the consumer.
Work to include a personal touch in your online marketing. Be clear about what you offer and about your added services. It will present your future consumers with many reasons to trust you.