Young SMEs have a greater preference for social networks

A recent BIA / Kelsey study has shown that social media has become an important marketing tool for small businesses, especially for younger ones.

The proof of this is that 32% of companies between 0 and 6 years old use Twitter, while only 7% with more than 11 years of existence use this attractive social network. We also draw from this study that the use of Twitter went from 9% in 2009 to 19% in 2010, warning that this year that number could increase much more.

37% of companies with more than 11 years of age continue to use printed Yellow Pages, while the number decreases when we talk about new companies, 17% in those between 0 and 3 years, and 22% between 4 and 6 years.

This study also shows us the use that SMEs give to Facebook, a social network where we can find 48% of them, surpassing those that continue to use e-mail marketing that reaches 43% of SMEs.

BIA / Kelsey also conducted research on the planning of SMEs regarding the use of 2.0 tools in the next year, concluding that 46% will aggressively use links and announcements in social networks and blogs next year, exceeding 35%. % who did it in the last 12 months.

39% plan to use the assessment of clients and their criticism, increasing 10% compared to last year; while 32% plan the aggressive use of video on their own website, compared to the previous 16%.

The tools of communication and marketing 2.0 are constantly increasing and practically all the companies, mainly SMEs, pretend to be in them for the reach they have and the benefits that will bring them if they are well used. The BIA / Kelsey data confirm this.