Today, it seems that brands are experiencing a new digital frenzy, similar to the one they lived years ago with the boom of websites. When the Internet began its vertiginous...
It is the job of marketing to persuade us to change our opinions or behaviour in favour of the object or service being promoted. This is markedly different from science,...
When developing a Social Media strategy, there are many unknowns that arise in which social networks should I be? How do you get followers? What can I say to get your attention? Regardless...
Three out of every four CEOs under the age of 50 claim to "consume mainly information online", and they also recognize 2 out of 3 age over 50, according to...
Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers...
Customer service on social networks is no longer an option. It is the customers themselves who approach the company, looking for a response to a problem, or a solution. For customers...
Mobile advertising continues to grow. According to IAB, in 2012 experienced a 148% growth over the previous year in the United Kingdom, whose volume exceeded for the first time the barrier...
Online reputation is the most precious asset of every brand. It is the basis for the confidence of the customers, the impulse that encourages them to bet on a brand, or...
What is automation? Quite simply, it's the use of control systems for operating equipment with reduced or minimal human intervention required. You'll see examples of automation in machinery, processes in...