Now more than ever, the internet and new technologies are part of the daily lives of users and consumers. All this, thanks to the possibility of being permanently connected giving us...
It is common to find occupational health services widely available in larger organisations, but not so much in small businesses. However, there are some important reasons why small to medium-sized...
Loyal customers and the 'mouth-to-mouth' We know that a loyal customer, not only is exponentially more profitable, with respect to a new one. In addition, it is capable of attracting other clients, without...
Technology, payment platforms, service providers and logistics are the biggest problems faced by digital business entrepreneurs The digital entrepreneurs find the greatest difficulties to start their projects in the lack...
Making a comparison with people, organizations have their own personality. This leads us to think that being endowed with this quality, their behaviors and attitudes will be determined by the values...
Regardless of whether you have designed a phenomenal strategy, with creatives out of this world and have invested a lot of money in advertising, there is something that is not...
A few days ago I was talking with a small businessman from the town where I live about things, about the world, about people, about work and, as is very...
Can a small cafeteria show you the business model that you must follow to develop your own company, grow it and maintain loyalty relationships with your customers? Can a small...
A new study conducted by CB Richard Ellis has shown that although women are those who most want to make purchases, it is the men who are driving them. The...
At the dmexco 2011 fair that starts today - zanox, Europe's leading results-based advertising network, has announced the first European marketplace for results-based advertising, the "zanox marketplace." Zanox's marketplace combines...